Confessions of a dangerously idle mind

Anyone know if Kraft was prevented from using cheesy-mite because of Baker’s Delight (cheesy-mite scrolls)? I thought that was spot on.

I'm a Creative Director/Copywriter from a DM/Digital background, recently freed from the shackles of corporate serfdom. This blog will contain observations of my freelance experiences - don't worry, names will be changed - and other random thoughts.